Small team, powerful collaboration.

In collaboration with the VP of Design & Innovation and Senior Color & Trend Designer, I created this deck to capture macro trend research that is translated + conceptualized into three seasonal design themes, applied color stories, and materialization of hero models. The hero material ideation + was curated by the materials development team.

In anticipation of Spring/Summer 2021, I gathered research, insights, and inspiration by traveling to Dutch Design Week, ECCO Hotshop, Milano Fashion Week, Lineappelle, Friedrichshafen Outdoor, and Art Basel as well as by tapping into retail markets in NYC, Hong Kong, Berlin, Lisboa, and London.

SPRING/SUMMER 2021 | Creative Direction for KEEN Footwear